Shoppers in London have a new destination for homeware shopping as Dunelm, the UK’s largest homewares retailer, opens its first central London store. Located in White City’s Westfield shopping centre, the store officially opens its doors on November 28th, just in time for the festive season1.
The new Dunelm store spans 4,500 square feet and offers a wide range of homeware products, including the best-selling Churchgate curtains, Dorma bedding, and the colourful Elements range. The store is designed to provide an easy-to-shop environment with dedicated sections for bedding, lighting, furniture, and home accessories1.
To celebrate the grand opening, the first 100 customers through the doors will receive exclusive goody bags filled with homeware treats. Additionally, 30 golden tickets will be hidden around the store, offering discounts on various items. This exciting event is expected to draw a large crowd of eager shoppers1.
This new store marks Dunelm’s first venture into central London, expanding its reach in the capital. The retailer, which started as a market stall in Leicester 40 years ago, has grown significantly and now aims to bring its unique homeware offerings to more communities across the UK1.
Early reactions from customers have been overwhelmingly positive. Many have expressed their excitement about having easier access to Dunelm’s products in central London. The store’s opening is seen as a significant addition to the shopping options available in the area, especially with the festive season approaching1.
Dunelm’s CEO, Nick Wilkinson, expressed his enthusiasm about the new store, stating, "We’re thrilled to be bringing Dunelm to Westfield. It gives Londoners much easier access to our specialist offer for the home and starts to unlock a real opportunity for our brand in the capital"1.
With its wide range of products and festive offerings, the new Dunelm store is set to become a popular shopping destination for Londoners looking to spruce up their homes.
